The Marketing Revolution Is Here Picture your marketing team in 2019: A social media specialist crafting posts, a content writer planning blogs, an email marketer scheduling campaigns, and a paid ads expert optimizing spend. Each in their...

You know that “essential” 3-month customer research phase every marketing expert preaches about? The one where you’re supposed to:Run endless customer interviewsDig through hundreds of survey responsesSpend weeks analyzing Reddit threadsMonitor Facebook groups like...

Are you really testing different ads, or just tweaking the same message with different words? Here’s a hard truth: changing “Best Plumber in Sydney” to “Top-Rated Sydney Plumber” isn’t real testing. It’s the same basic message, and it’s...

Loading the Elevenlabs Text to Speech AudioNative Player... How do you kick off a conversation at a party?With an old friend you might kick-off where you left off last time you met. With a total stranger, you might first look for ways to...

Loading the Elevenlabs Text to Speech AudioNative Player... Before you start on any advertising campaign, whether that be the copy, creative, targeting, analytics or optimisation you first need to define the ideas that your ads will be...

Loading the Elevenlabs Text to Speech AudioNative Player... The campaign research process is essential before launching a new ad campaign. It’s often rushed or skipped during the setup of a campaign. But it’s the only way you’ll be able...

Loading the Elevenlabs Text to Speech AudioNative Player... Your business is like a screenplay.New and interesting characters are constantly arriving on the scene, there are heroes and villains, action and drama. Every day is a new plot....

Loading the Elevenlabs Text to Speech AudioNative Player... It is commonly said, “People buy based on emotion, then rationalise the purchase decision with logic”. Well, it’s not just a saying, it’s backed by science.All decisions are...